Speed with direction is our greatest superpower; the simpler things are, the faster we can move; the faster we move, the faster we succeed.

Knowing and understanding our customers as both people and professionals is critical to Ascend’s success.

We are all owners and the greatest chance of success comes from thinking with that as our primary title.

Change is driven from the inside out; we have to humbly show & inspire, not tell, that there is a better way.

We win if we constantly push each other to grow and improve in a kind and compassionate way.